Empowered Through Culturally Responsive Coaching: Maria's Journey with FIERCE

At FIERCE Advocates, we believe in the impact of culturally responsive life coaching on personal transformation. We're honored to share Maria's inspiring journey with our life coaching program, illustrating the profound changes it has brought to her life and our Contra Costa community.

Maria Teresa Franco, a dedicated mother and valued member of our community, recently shared her story of resilience and empowerment through FIERCE's life coaching

Maria reflected on her journey with gratitude, stating, "Thanks to FIERCE, I now feel empowered to better support my children. I have the confidence to handle crises and know exactly where to turn for help." Her experience underscores how personalized coaching equips individuals with the skills and confidence to navigate critical situations effectively.

Maria also shared, "When FIERCE Advocates helps us, it doesn't just help us. It supports our friends, family, and those around us." Her words capture the ripple effect of support and empowerment that extends beyond individuals to enrich entire communities.

Finding an organization where they spoke my language was crucial in helping me find resources
— Maria Teresa Franco

3 reasons why you should consider Life Coaching at FIERCE:

  1. Personalized Cultural Support: Our coaches understand the cultural nuances and challenges faced by Black and Latinx families, providing tailored support that respects and integrates cultural values.

  2. Empowerment and Preparedness: Whether managing family crises, navigating educational systems, or achieving personal goals, our life coaching equips participants with tools and confidence to thrive.

  3. Community Impact: Supporting individuals, like Maria, contributes to our community’s well-being, fostering a culture of support and empowerment.


Watch Maria's Full Interview! Experience Maria's journey firsthand by watching her interview video here. Learn more about her transformative experience and how life coaching at FIERCE Advocates can empower you or someone you know.

Before you go! If you're interested in exploring how life coaching can empower you, contact Shukura Lattier at 510-232-5812 ext 406 or email slattier@fierceadvocates.org. Reach out today to learn more about how we can support your journey towards personal and community empowerment.

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Elevating Voices: The Vital Work of the Black Village Network

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Birthing Justice: How CoCo Doulas Empower Black Families in Contra Costa County